SEO Ohio, search engine optimization blog

Search Engine Optimized Blog Content Copy, Headers

2009-05-20T19:49:00.000-07:00

This blog is optimized for SEO

Having a blog as part of your website is a great way to create a two way communication outlet for your business as well as being an excellent tool for gaining valuable links to your website.

1) Your blog needs to quickly be able to be posted on all the social bookmaking sites like technorati, Digg, and Stumble upon.

2) Your blog should anchor your Facebook, Myspace, and Twitter campaigns and have the links to each from your blog.

3)Your blog should always use keywords in title, tags, and headers.

4)Your blog should always use headers...

I am going to stop at this point to address this issue;

"The importance of using proper headers for your blog content".

Your header is an important data metric that the search engine robots parse to learn what your site is about. Your header holds weight and should contain the keywords you are trying to rank for. For this reason alone you should be using optimized headers; but there is an aesthetic and social reason as well.

Do people actually read blogs?

Most readers while viewing content copy on a blog will quickly scan the paragraphs and the headers to analyze if the paragraphs contain the information they are looking for. Your headers should quickly state what the paragraph is about using keywords, or, while using keywords, attract the reader to read what you have to write.

Your headers break up the page into smaller less intimidating copy

When a reader sees a content on a page that looks like an essay without line breaks they realize that they are going to have to put in some time and work to gather the data from that page, forget that! Break up that large square of data on your page; when a reader views a page that has that data nicely broken up with good titles to each paragraphs (HEADERS) then the reader is much more likely to stay on your page as well as gather in the data you present.

Headers= optimal for keywords, describe the paragraph, and land visitors; use them always!

Integrated Blogging

2009-04-28T14:02:00.000-07:00

Having a blog is a great way to run a link building campaign and a modern business if you are in a feild were popular styles and current methods are an issue. A blog should be a part of your website to maintain the most of the link juice you acquire through your blog.

Your blog needs to be fully integrated to be effective. This means that you must integrated all the widgets that allow your blog to get posted to social media sites like Digg and Technorati with one or two clicks from your blog; like the "add this button". Your blog should have a mailing list to acquire more names and emails for your future mail outs. Your blog has to have an rss feed. Your blog should have your Twitter and Facebook widgets embedded and possibly have your Twitter updates embedded; although this can look convoluted. You can have your PayPal account on your blog and inform of your payment methods.

Having the fully integrated blog arms your blog to be able to go big, to be discovered for a good article and easily put in front of thousand of people which will lead to organic traffic as well as links. This is the goal of your blog so it's worth having your blog "fully integrated"

Internet use in the future

2009-04-12T22:18:00.000-07:00

I tell clients to remember: an 18 year old high school graduate this year was born in 1991! There has been an internet their entire lives.

This weekend some children were at the cookout, in particular a ten year old child. I had asked this child what grade she was in and as she told me about applying to art school she held up a finger and said, "excuse me". She pulled a cell phone out of her pocket and said hello!

The children text message, chat, use the internet, type, they are connected. We are going to continue to see the increase in internet use as the children who have used the network their entire lives graduate and become professionals. The internet will continue to become the first resource to find anything that is looked for.

For the record: I believe that children should not be subjected to advertising; it is a multi-billion dollar industry driver though and highly unlikely to stop happening, but children have less of a chance, if anybody does, to decipher between and advertisement and real life. IMHO.

Lexicon: Facebook and data mining

2009-04-07T21:45:00.001-07:00

Fun with Lexicon

Lexicon is Facebook’s data mining software that currently is being sold to the highest bidder; a sample of which is available for Facebook users here @Lexicon. The stripped down Lexicon program available to everyone can graph up to five, two-word phrases quantifying the amount of times a word or phrase was written on a Facebook “wall” over the last year.

Lexicon can predict the future

For marketers and major corporations this technology and data base can remove a lot of the risk involved with business investment decisions by testing society in order to understand exactly what will work and what will not work avoiding costly and time consuming market research studies. Privacy advocates, on the other hand, believe that their information should not be used for purposes that they did not intend for.

For now, it’s time to “have fun, with Lexicon!” Yay (play music) confetti falls from the sky…Yay. Check out some of the my Lexicon graphs

You must have a Facebook account to see these and be logged in. Not my rules...enjoy.

Ford, Toyota, Volkswagon, GM, Chevy
Bored, Happy, Sad, Lonely, Curious
Good, Bad
Sell, Trade, Buy, Rent, Steal
rss, atom, sitemap
Born, Died
Hooked up, Broke up,Brake up, married, divorce
Married, Divorce, Bitch
Christian, Muslim, Hindu, Jewish, Buddhist
Abortion, Pro choice, Pro life
Fraternity, Soroity, Frat house, Off capus, Dorms
Loan, Broke, Worried, Second job, Stripper
Pepsi, Coke, Mountain Dew, Red Bull, Water

Scoble's FF conversation on privacy w/ great links about social network sites Terms of Service (TOS)

Event Marketing

2009-04-06T21:50:00.000-07:00

SEO Ohio event marketing

Old world event marketing managers.

I recently attended a corporate sponsored community event where the city planner produced a great production for the city to celebrate a landmark in our town, a corporate sponsored event complete with the hottest local bands and a speech by the mayor. But the events marketing company failed miserably to realize the value of the opportunity; they failed miserably to ingrain a positive image of their company's brand; they failed by not integrating their company's brand with the event at all.

Stage announcements are for woodstock, but bands, please tell us your name.

The event marketing company will go un-named, just like it did at the corporate event. Their idea of event marketing promotion was to have a ten year old pass out "coozies" with the corporate sponsors name on it and a stage announcement by the city planner. I do not believe this corporate company has a marketing department; if they were on the Trump TV show they would be getting fired. This has nothing to do with the ten year old, he is not or should not be responsible for the success of an event marketing campaign.

Hire modern event marketing for modern events promotion.

First the entire idea was from the old world, not even glancing at the plethora of technology and innovation that is woven into all of our lives now like projections and the internet. Staying with their ideas; with young people trying to make a mark on the event marketing platform it would not have cost much to attain the most energetic people to make sure that the promotional "coozie" was in the hands of everyone present. I would at least increase the font on the "coozie" and use the URL of the company instead of only the corporate name on a plain coozie. The "coozie" was boring and uninformative.

Coozies are cool.

I do like the theory behind a "coozie"; turning a Coke into another brand harnesses a hundred years of marketing and a sugar rush associated with a new brand. Stage announcements from people involved with the shows are boring, stage announcements from corporate sponsors are super un-cool and can have a counter productive effect. Why do a stage announcement and a lame commercial and why have them interfere with each other? Poor planning ruined your opportunity to connect your name with a quality once a year opportunity to associate fun with your brands.
I know hind sight is twenty twenty but the lack of vision in this event marketing campaign has emboldened my company's movement back into the event marketing and guerrilla marketing campaign. Thanks un-named company who will always remain un-named.

There is always another side to an event marketing production.

As a football player in high school I kicked the ball off to start the game. My soccer friends would watch to see how good my foot is, but the call on the field was always for a squib kick. A squib is a strategic line drive of a kick that bounces on the ground many times and does not go as far. So from the stands it looked like I sucked when I was following a precise strategy. I have to admit I am in the stands on this one and the simple, old world could have been the precise marketing strategy marketing to old world clients.

SEO Ohio creates and runs effective production and event marketing.

SEO Ohio integrate a marketing message into the seems of an event. We analyse and understand the symbiosis of the sponsors needs for recognition and and the event's producers need to create entertaining experiences. We use the most modern ideas that can be surprisingly inexpensive; our high energy event marketing productions reach every individual and all those in attendance of the production will not only know who sponsored a great community event, but also will recall your name with a smile.

SEO Ohio events marketing productions are intelligent and effective.

Event marketing has to be integrated into the event as well as be entertaining, adding value to the event production of being there. Use the systems available at an sponsored event: lights, stages, speakers, patios, In this case the company could have worked with the lighting technician and had the company color heavily utilized during the production's music. Incorporate quality artistic minded people to work your brand. Artistic people love to entertain and have the energy to meet every person at a sponsored event and give the patrons something they will be happy to receive. Hire them, it is worth it. Do not rely on your kids unless you are going to motivate and excite them about what their doing or else they will not come out of their shell.

Know your crowd.

Know their motivations. Respect them. Know what they want and give it to them.

7 ways to lower a bounce rate

2009-03-22T13:13:00.000-07:00

1) Add user interactivity. A PTgui picture that the user can manipulate is attractive while offering the user a way to actively explore your business. Or add a sign up for a free "?". Your business should already have one any way while offering more interactivity with your visitors; it's something to do

2) Add faces. Pay attention to the pyschological studies about human behavior online; like smiling faces work to land your visitors, they'll pay off.

3) Flash animation. Google is very close to better interpreting Flash and upload times are on the rise, a small flash moving image attracts people like moths to light.

4) people view a site from top left to the lower bottom, key in on that top left part of your site and be sure to have an attractive image there.

5) use attractive background colors. The color scheme of your website plays a large part to the initial feel of a site which determines if a person will click the back button or stay. Be sure that your colors work together and are inviting. If it burns your eyes to stay on your page then people will not stay on your page.

6) Include a picture, or pictures, and be sure to have the subject of the picture large in the frame.

7) Say your message in the headlines. Your headers should contain keywords and also need to say what your trying to say. People scan pages when looking for things so your headers are what will be read. Most
people probably are not going to read your diatribe unless they are really considering hiring you or purchasing from you, keep your content copy to about 500 words so you can incorporate your keywords while focusing on your headers to convey your quick statement.

An SEO eye view of the economy

2009-03-17T14:19:00.000-07:00

The economy from the SEO perspective.

Note how the last two months are flat, this is what many search charts show; ruffly 30 percent of the yearly average of searches in January and February. SEO's association with the luxury business is represented in the graph above. I can tell you this much: The key terms that get the hits in Jan and Feb have the words "cheap" and "for sale", as well as "Cape Cod" and "Healdsburg" representing the four phrases that have higher hits as shown on the graph. A friend said today as I showed him this graph "statistical seo is like watching the matrix." I said "yeah, it is the Matrix".

What these numbers mean

It means that targeting is most important. Find who is buying. Answer the question if you make changes in your keyword strategy will they take effect relative with those terms social importance? Answer if it is wise changing the strategy in this market or maintaining the keyword strategy you have? Reinforce your strategies and stay ready to handle big jumps in hits and re-investment into the internet market just in case. Build strategic links, don't forget the basics and have all your sites neat and tidy.

And more, email me if you want to talk.

Mark Stegman
SEO Ohio's website
mark@seoohio.net

SEO Ohio achieves top ranking!

2009-03-15T22:33:00.000-07:00

SEO Success

SEOmoz, a search engine optimizers best friend

2009-03-07T10:59:00.000-08:00

There is a web based company that all good search engine optimizers are familiar with and whose tools we use on a daily basis other than Google; the company is called SEOmoz. SEOmoz.com offers tools that enable a company to optimize their online presence and is an active site of dialect between working SEO professionals. SEOmoz is taking a leading role in trying to decode workable solutions to page rank amongst Google's highly secretive page rank algorithm. SEOmoz is a must have for any SEO professional and a very useful site for anyone running an online business.

One word or two? Plural and singular- It matters in SEO

2009-02-27T20:07:00.000-08:00

For beginners in SEO it can be hard to know if the terms you are trying to rank for will have different results when used singular and for the plural, or for the two word version of a phrase. Well the answer is yes, it does matter. Remember, computer code and algorithms use exact series of symbols, to a human being the plural is almost the same word, even more of that word. But to a computer it is a completely different word, like the difference between "for" and "fort" or the number "328" and "3284"; big differences. One can also view a different amount of searches for a term in its singular and its plural using Google's term tool. Check out this real life example I graphed of the multiple rankings for pluralized terms and split phrases.

Google's Webmaster Youtube Channel

2009-02-25T16:41:00.000-08:00

Google's Webmaster YouTube Channel

If you want good reliable information then get it from the source. SEO Ohio knows that Google has developed the best search engine, although Yahoo, Alt Vista, and ASK use different parameters to rank websites, essentially it's Google who's writing the rules and it is Matt Cutts who is the head of Google's Webspam team that breaks the ground and determines what the best practices are for SEO.

Google's Matt Cutts is the anti-spam man.

2009-02-15T19:58:00.000-08:00

Google's Matt Cutts is the man I listen too as a young SEO to know where the line is between effective SEO and overzealous marketing techniques that can be penalized by Google. SEO Ohio builds links in order to ingrain it the network for the long term using white hat techniques and a broad understanding of the internet so you can sleep at night assured that your website will be even more effective tomorrow.

Mark Stegman Affordable SEO Specialist

2009-01-20T06:03:00.000-08:00

Online marketing is considerably more affordable than traditional advertising. Therefor, anyone can create and market their content online, build a web site and hire an online marketing specialist like Mark Stegman to optimize your site for the search engines, acquire links to your site, and market your site in the online economy. Internet marketing strategy including SEO, link building, and integrated blog creation from Mark Stegman is your answer to how to get the traffic your site deserves.

SEO Ohio builds the links your site needs

2009-01-15T08:08:00.000-08:00

Your web site has to be linked into the web of connected websites if you want to maintain in the online economy. SEO Ohio increases page rank by finding high quality relevant websites to link too, and unlike most SEO companies, SEO Ohio attains those links for you.
SEO Ohio uses organic "white hat" link building process to safely create your online network. That is creating the real relevant links that will contribute to ingrain your business and establish your presence on the web for the long haul.