Tuesday, March 17, 2009

An SEO eye view of the economy

Analytics graph of user decline
The economy from the SEO perspective.

Note how the last two months are flat, this is what many search charts show; ruffly 30 percent of the yearly average of searches in January and February. SEO's association with the luxury business is represented in the graph above. I can tell you this much: The key terms that get the hits in Jan and Feb have the words "cheap" and "for sale", as well as "Cape Cod" and "Healdsburg" representing the four phrases that have higher hits as shown on the graph. A friend said today as I showed him this graph "statistical seo is like watching the matrix." I said "yeah, it is the Matrix".

What these numbers mean

It means that targeting is most important. Find who is buying. Answer the question if you make changes in your keyword strategy will they take effect relative with those terms social importance? Answer if it is wise changing the strategy in this market or maintaining the keyword strategy you have? Reinforce your strategies and stay ready to handle big jumps in hits and re-investment into the internet market just in case. Build strategic links, don't forget the basics and have all your sites neat and tidy.

And more, email me if you want to talk.

Mark Stegman
SEO Ohio's website
mark@seoohio.net

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