Sunday, March 22, 2009

7 ways to lower a bounce rate

1) Add user interactivity. A PTgui picture that the user can manipulate is attractive while offering the user a way to actively explore your business. Or add a sign up for a free "?". Your business should already have one any way while offering more interactivity with your visitors; it's something to do

2) Add faces. Pay attention to the pyschological studies about human behavior online; like smiling faces work to land your visitors, they'll pay off.

3) Flash animation. Google is very close to better interpreting Flash and upload times are on the rise, a small flash moving image attracts people like moths to light.

4) people view a site from top left to the lower bottom, key in on that top left part of your site and be sure to have an attractive image there.

5) use attractive background colors. The color scheme of your website plays a large part to the initial feel of a site which determines if a person will click the back button or stay. Be sure that your colors work together and are inviting. If it burns your eyes to stay on your page then people will not stay on your page.

6) Include a picture, or pictures, and be sure to have the subject of the picture large in the frame.

7) Say your message in the headlines. Your headers should contain keywords and also need to say what your trying to say. People scan pages when looking for things so your headers are what will be read. Most
people probably are not going to read your diatribe unless they are really considering hiring you or purchasing from you, keep your content copy to about 500 words so you can incorporate your keywords while focusing on your headers to convey your quick statement.

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